{"product_id":"150-f43nbd","title":"150-F43NBD","description":"\u003cdiv class=\"productDescription\"\u003e\n\u003cspan style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; margin: 0; text-decoration: none; border-bottom: 0 rgba(10, 10, 10, 1)'\u003eThe \u003c\/span\u003e\u003cstrong style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0; text-decoration: none; border-bottom: 0 rgba(10, 10, 10, 1)'\u003eAllen-Bradley 150-F43NBD\u003c\/strong\u003e is a \u003cmark style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0; text-decoration: none; border-bottom: 0 rgba(10, 10, 10, 1)'\u003e\u003cstrong style=\"font-weight: 700; margin: 0; text-decoration: none; border-bottom: 0 rgba(10, 10, 10, 1)\"\u003eSMC-Flex Solid-State Smart Motor Controller (Soft Starter)\u003c\/strong\u003e manufactured by Rockwell Automation\u003c\/mark\u003e. It is engineered to control 3-phase AC induction motors by reducing voltage during startup to minimize mechanical wear and electrical surges\u003c\/div\u003e\u003cbr\u003e","brand":"APSS Store","offers":[{"title":"Default Title","offer_id":58284069060911,"sku":"APSS-ITEM-00026287","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/5826\/9231\/files\/BC_Upload_d7952828-2003-4e4b-8312-722180ab8720.jpg?v=1785819249","url":"https:\/\/onlinestore.apss.com\/fr\/products\/150-f43nbd","provider":"APSS Store","version":"1.0","type":"link"}