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Policy on the handling and protection of customers' personal information
(Personal information protection policy)

1. Introduction
At APSS, we value the trust our customers place in us. Protecting your personal information and privacy is of utmost importance. This Personal Information Protection Policy explains how we collect, use, store, and protect your personal data in compliance with applicable privacy regulations. Whether you interact with us through our website, online store, or in person, this policy outlines how we handle your personal information responsibly and transparently.

2. Purpose of Collection of Personal Information
We collect personal information to provide a better experience and to improve our services. The purposes include:
2.1. To create and manage your online account.
2.2. To facilitate your purchase, return, or exchange either online or at one of our retail stores.
2.3. To facilitate your participation in contests or promotions.
2.4. To deliver the product(s) to you and receive the products when you return or exchange.
2.5. For handling the payment, or return from, to you.
2.6. To provide you with information about products or services you request from us or, subject to your prior consent, information we feel may be of interest to you via email or text message.
2.7. To operate, evaluate, and improve our business (including developing new products and services; analyzing and enhancing our products, services, website, and application).
2.8. To understand our customers and perform data analyses and other processing (including market and consumer research, trend analysis, and anonymization).
2.9. To respond to your comments or questions or application for employment (if any).
2.10. To transfer or share your reviews on our product or service on the website and the application with our affiliates for possible display on their platforms, excluding identifiable information.
2.11. As otherwise required or permitted by law.

3. Scope of Using Personal Information
Your personal information will only be used for the purposes mentioned above and will not be used beyond what is necessary without your prior consent. We do not sell, rent, or lease your personal data to third parties. Any sharing with third-party service providers will be for the sole purpose of performing tasks on our behalf and under confidentiality agreements.

4. The Personal Information Being Collected
We collect the following types of personal information:
4.1. Automatic Information
 We may collect information automatically when you interact with our website or application, such as your IP address, browser type, device information, and usage behavior.
4.2. Information You Give Us
 This includes information you provide directly when you create an account, make a purchase, contact us, participate in surveys or promotions, or apply for a job.
4.3. Cookies
 We use cookies and similar technologies to enhance user experience, analyze trends, and gather demographic information. You may choose to disable cookies through your browser settings, but this may affect the functionality of our services.
4.4. Subscription to Our E-newsletter
 When you subscribe to our newsletter, we collect your name and email address to send you relevant updates and promotional content, subject to your consent.

5. How Personal Information Is Handled
All personal information is processed using secure systems and protocols. We implement appropriate administrative, technical, and physical safeguards to protect your data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Access to your personal data is limited to authorized personnel who need it to perform their duties.

6. Retention of Your Personal Information
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including any legal, regulatory, or accounting requirements. After the retention period, your personal information will be securely deleted or anonymized.

7. Your Rights and Obligations Under the Privacy Policy
You have the right to:
 .   Access, update, or correct your personal information.
 .   Withdraw your consent to the use of your data at any time (where applicable).
 .   Request the deletion of your personal data, subject to legal obligations.
 .   Object to or restrict certain data processing activities.

To exercise these rights, please contact us using the information provided below. You also have the obligation to ensure the information you provide is accurate and to notify us of any changes.

8. Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or how your personal information is handled, please contact our Customer Center:

Customer Support Team

Phone: +(65) 6741 0372

Email: procurement@apss.com

Address: 3 Gambas Crescent, #06-10 Nordcom I, Singapore 757088

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